Hello

I'm Jo, a UX researcher with a background in market research, strategy and product development. Currently, I'm an Insights Manager at the University of Cambridge working on courses and games for learners around the world.

I specialise in a mixed Agile Design Thinking approach, which I have used in complex multi-country, multi-agency projects, and taught to others through coaching workshops.

I love solving problems, generating new ideas, and delving deeply into the needs of customers: their expression when they first see the prototype of a product they love is the most exciting thing to me.

Experience

User research and new product development including:

UX: user research, ideation, prototyping and testing
research project management
market and competitor research and analysis
product management, including business cases, growth and retention strategies

Producer:

mobile app development, launch and promotion
two best-selling books, a chatbot and a product development club
consultancy services to startups

Game developer:

development and launch of mobile games
over 200,000 downloads of award-winning game modification software modules
featured in print magazines in the UK (PC Gamer), France (PC Jeux) and Germany (PC Aktion)

Credentials:

Chartered Institute of Marketing Level 6 Diploma in Professional Marketing (Driving Innovation)
Certificates in MBA Foundations (Wharton), Agile Product Development (University of Virginia) and Game Design (California Institute of the Arts)
Google Professional Certificate in UX Design

Contact

I'm always looking for new and exciting opportunities. Let's connect.